{"id":1718,"date":"2015-12-13T16:57:14","date_gmt":"2015-12-13T15:57:14","guid":{"rendered":"https:\/\/2016.paris.wordcamp.org\/?post_type=wcb_session&#038;p=1718"},"modified":"2015-12-13T16:57:14","modified_gmt":"2015-12-13T15:57:14","slug":"accelerating-sales-why-we-all-suck-at-marketing-and-what-we-can-do-to-get-better","status":"publish","type":"wcb_session","link":"https:\/\/paris.wordcamp.org\/2016\/session\/accelerating-sales-why-we-all-suck-at-marketing-and-what-we-can-do-to-get-better\/","title":{"rendered":"Accelerating Sales: Why we all suck at marketing and what we can do to get better"},"content":{"rendered":"<p>Whether you&rsquo;re a freelancer, an agency delivering services, or a product company &#8211; the reality is that you&rsquo;re probably great at the technical side of your job. But being great at the tech side of WordPress work won&rsquo;t necessarily get you more customers. It&rsquo;s a different effort, with different required skills. Here are my observations from coaching WordPress companies over the last four years.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Whether you&rsquo;re a freelancer, an agency delivering services, or a product company &#8211; the reality is that you&rsquo;re probably great at the technical side of your job. But being great at the tech side of WordPress work won&rsquo;t necessarily get you more customers. It&rsquo;s a different effort, with different required skills. Here are my observations &hellip; <a href=\"https:\/\/paris.wordcamp.org\/2016\/session\/accelerating-sales-why-we-all-suck-at-marketing-and-what-we-can-do-to-get-better\/\" class=\"more-link\">Continuer la lecture de <span class=\"screen-reader-text\">Accelerating Sales: Why we all suck at marketing and what we can do to get better<\/span>  <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":6771677,"featured_media":0,"template":"","meta":{"jetpack_post_was_ever_published":false,"_wcpt_session_time":1423144800,"_wcpt_session_duration":3000,"_wcpt_session_type":"session","_wcpt_session_slides":"","_wcpt_session_video":"","_wcpt_speaker_id":[1715],"footnotes":""},"session_track":[660562],"session_category":[],"class_list":["post-1718","wcb_session","type-wcb_session","status-publish","hentry","wcb_track-salle-conf-1"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/p6xjzJ-rI","session_date_time":{"date":"f\u00e9vrier 5, 2015","time":"15:00"},"session_speakers":[{"id":"1715","slug":"chris-lema","name":"Chris Lema","link":"https:\/\/paris.wordcamp.org\/2016\/speaker\/chris-lema\/"}],"session_cats_rendered":null,"_links":{"self":[{"href":"https:\/\/paris.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1718","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/paris.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions"}],"about":[{"href":"https:\/\/paris.wordcamp.org\/2016\/wp-json\/wp\/v2\/types\/wcb_session"}],"version-history":[{"count":1,"href":"https:\/\/paris.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1718\/revisions"}],"predecessor-version":[{"id":1719,"href":"https:\/\/paris.wordcamp.org\/2016\/wp-json\/wp\/v2\/sessions\/1718\/revisions\/1719"}],"speakers":[{"embeddable":true,"href":"https:\/\/paris.wordcamp.org\/2016\/wp-json\/wp\/v2\/speakers\/1715"}],"author":[{"embeddable":true,"href":"https:\/\/paris.wordcamp.org\/2016\/wp-json\/wporg\/v1\/users\/chrislema"}],"wp:attachment":[{"href":"https:\/\/paris.wordcamp.org\/2016\/wp-json\/wp\/v2\/media?parent=1718"}],"wp:term":[{"taxonomy":"wcb_track","embeddable":true,"href":"https:\/\/paris.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_track?post=1718"},{"taxonomy":"wcb_session_category","embeddable":true,"href":"https:\/\/paris.wordcamp.org\/2016\/wp-json\/wp\/v2\/session_category?post=1718"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}