Vivre d’une extension ? L’exemple de MailPoet

Comment arrive-t-on à 60,000 usagers actifs, dans le top des extensions WordPress, en seulement 2 ans. Kim tente de répondre aux questions : comment réussir ? Qu’avons-nous appris ? Quelles erreurs à éviter ? À quoi s’attendre réellement ?

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A propos Xavier Borderie

French. Born in April 1977. Lives in Paris, France. By day: Head of Tech Content at PayFit, working in the Engineering team. Previously working at JDNet, Netvibes, PrestaShop, Sigfox. By night... * French WordPress translator since Day 1 (roughly v1.2), to this day. * Co-founder of the WordPress-Francophone non-profit, and president/head-decider from 2008 to 2015. * Lead organizer of 4 WordPress barcamps and 4 WordCamps so far (all in Paris). Consigliere for WordCamp Paris 2016. * Member of the organization team of WordCamp Europe 2013, 2014, and 2017. * Representative for the French community at the Community Summit 2012 & 2014. * Co-writer of 3 editions of the first and main French WordPress book, published by Pearson. All around nice guy. Update in 2020: * Husband since 2016! * Father since 2018! * I'm much less active these days, but still watching!